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 | | GROWTH IN SUGAR-FREE CANDY MARKET | | | International Food Ingredients | | 09/10/2008 | | | Beneo-Palatinit, a leading manufacturer of carbohydrates derived from pure sugar beet, has welcomed the results of the latest candy market data which reveals a worldwide increase in the consumption of sugar-free candies. The results seem to show that consumers are increasingly opting for healthier products amid fears about obesity-related problems.
Since 2007, sales of sugarless sweets have risen by 18% in the UK, bringing the sugar-free market to 11%. France has seen an increase of 11%, increasing the total market share to 35%, while sales of sugared equivalents fell by 5%. Sales in Italy and Australia have increased by 9 and 10% respectively, while in Germany the sugar-free market has increased and the sugared market has remained static. Of all the countries in the survey, Spain now has the largest sugar-free market with 50% of the candies sold containing no sugar.
Sabine Wetzel, market research manager, Beneo-Palatinit, said, “While these results are in line with current consumer health concerns, sugar-free products have also been significantly improved in recent years in terms of taste, colour, texture and the choice of products available. Although consumers are looking for healthier alternatives they do not have to compromise on taste.”
Moreover, studies in Germany have shown that consumers are increasingly looking for more health benefits in sugar-free candies, and existing concepts like enhanced vitamins in candies are being expanded.
“Trends relating to wellness will continue to grow, namely relaxation, energy and beauty,” said Wetzel. “At Beneo-Palatinit, we believe these will also apply to the candy market, prompting the creation of what we are calling ‘next generation’ candy with values such as improved mental performance or digestive health.”
www.beneo-palatinit.com | |
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