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GLANBIA NUTRITIONALS ANTICIPATES MARKET GROWTH WITH NEW APPOINTMENT

Glanbia Nutritionals

06/10/2008

Sebastian Mullin has been appointed general manager of Glanbia Nutritionals’ performance nutrition business, the largest European manufacturer of bespoke bars. gels and supplements for sports and specialist nutrition. Mullin will be responsible for driving innovation across the business, to expand the company’s capabilities as the only end-to-end product development and custom manufacturing company in this market. The appointment provides marketing support and strategic direction to ensure Glanbia Nutritionals remains a valuable partner to its customers.

Mullin is a London Business School graduate and brings a wealth of market knowledge to the position. He has held a number of key roles in marketing and has gained invaluable experience in the consumer healthcare sector with companies such as Glaxo SmithKline.

Commenting on the appointment, Hugh McGuire, CEO, Glanbia Nutritionals, said: “Sebastian’s experience and entrepreneurial spirit gives him the ability to translate our valuable performance-boosting propositions to a consumer market. This is crucial to enable us to continue delivering bespoke nutritional solutions to support our customers’ NPD. As the popularity of sports nutrition continues to grow, strong marketing leadership will be essential in consolidating our success.”

Mullin’s appointment marks Glanbia Nutritionals’ commitment to supporting the evolution of the performance nutrition market as it moves from specialist to mainstream. From its cutting-edge facilities, Glanbia Nutritionals provides tailored-made science-led solutions to bring added value and consumer appeal to sports bars and beverages.

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