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 | | BENEO-ORAFTI BREAKS NEW GROUND IN MEAT AND FISH APPLICATIONS | | | BENEO-Orafti | | 23/09/2008 | | | BENEO-Orafti expands the boundaries of functional food by supporting manufacturers to include its Orafti® inulin and oligofructose into a wider range of applications such as fish and meat based products. With mounting consumer research proving that BENEO-Orafti’s BENEO™ symbol creates understanding and preference for well-being products, more and more manufacturers are working alongside BENEO-Orafti bringing the total number of BENEO™ products to 330 worldwide - 80 more than this time last year.
A Fishy Business!
The first ever prebiotic fish launch comes from RügenFisch in the form of Leichte Linie shark catfish filets. Launched as fat reduced wellness range, the shark catfish filets are available in three dressing varieties: salsa-dressing, gherkin pickled with mustard seeds and ChanThai. RügenFisch is continually looking for ways to maximise the health benefits of its product lines. The addition of Orafti® inulin to the dressings and sauces accompanying the shark catfish filets has created a nutritionally balanced product that is proving very popular with customers.
100% Turkey
Another exciting BENEO Label™ development is from the Spanish company, Sant Dalmai S.A. in its new range of turkey grill products - Pechugas de Pavo GRILL. Consisting of 100% turkey meat, low in fat and without gluten (carrying the quality label “Certificado por FACE” / “Certified by FACE”), the new product range has been enriched with 3.2% Orafti® oligofructose to help promote gut health.
Tim Van der Schraelen, marketing & communication manager at BENEO-Orafti comments: “We are increasingly seeing manufacturers incorporating Orafti® inulin and oligofructose into a varied range of well-being products. Active food ingredients such as Orafti® inulin and oligofructose can easily be used in many applications and consumer interest in these products has reinforced the fact that there is a market for them. If the products follow the BENEO™ guidelines in terms of dosage and appropriate claims, they can carry the BENEO™ label. In fact, following our own consumer research results, we have found that in Spain for example, over half of those questioned were prepared to pay more for a product with added health benefits and that bear the BENEO™ label, than they would for a standard product with no logo. This confirms what we already knew: consumers see the label as a symbol for health, have a preference for such products and will also pay a price premium for products with scientifically proven added health benefits.”
- Ends -
For further business information or interviews with BENEO-Orafti, please contact:
info@BENEO-Orafti.com
For further press information, please contact:
BENEO-Orafti
Tim Van der Schraelen
Marketing & Communication Manager
Aandorenstraat 1
3300 Tienen
Belgium
Tel: +32 16 801 301
Fax: +32 16 801 308
Email: tim.van.der.schraelen@BENEO-Orafti.com
www.BENEO-Orafti.com
Publicasity
Amy Burgess
Tel: +44 1442 261199
Email: BENEO-Orafti@publicasity.co.uk
Note to editors:
BENEO-Orafti
BENEO-Orafti is part of the BENEO-Group, a division of the Südzucker Group, that specialises in functional ingredients. BENEO-Orafti is world leader in the production and sales of food ingredients derived from chicory. The company's Orafti® inulin and oligofructose products have been scientifically proven to improve the balance of the body’s intestinal flora by stimulating our own beneficial bifidobacteria, helping the body to absorb more essential nutrients, such as calcium, from our own diet.
Orafti® ingredients can be the basis for well-balanced food products that improve digestive health and the feeling of wellbeing. With a head office in Tienen, Belgium, BENEO-Orafti operates in more than 75 countries and has production units in Oreye (Belgium) and Pemuco (Chile). | |
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