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 | | INNOVATION DAYS WÄDENSWIL: A REVIEW | | | Frutarom Industries Ltd | | 17/09/2008 | | | Second customer convention of Frutarom focussed on changing consumer groups and how to satisfy their demands.
Wädenswil (Switzerland), September 2008 – The overall theme of the conference part at Frutarom’s second Innovation Days Wädenswil was “50-plus: a fit and healthy lifestyle”. Speakers from various sectors of science and industry shed light on diverse aspects of innovation for changing consumer groups.
The first lecture focussed on the ageing baby boomer generation – the largest sector of the adult population. Honesty and credibility were identified as integral to this group’s purchasing loyalty, resulting in the conclusion, that trustworthy innovations with sound scientific backgrounds are the basis for sustained market success.
Prof. Nissim Garti, Hebrew University of Jerusalem, Israel, discussed latest innovations in emulsion technology. He explained how Nutralease bio technology start up company held by Frutarom has developed novel nano-sized liquid vehicles which act as carriers for insoluble nutraceuticals, as well as bioactive and flavouring agents. Using this technology, molecules such as CoQ10, isoflavones and omega fatty acids can be merged into solution, while at the same time increasing their bioavailability.
In her lecture on SoyLife® isoflavones, Marian Verbruggen, Head of Medical Sciences & Regulatory Affairs at Frutarom, focused on the technical possibilities and challenges faced by food manufacturers developing isoflavone-enriched products.
“Food memory, properties and age impact” was the title of Dr. Claire Sulmont-Rossé’s (INRA, UMR Flavic, France) speech, which was based on her studies into how experiences connected with certain foods can affect food perception.
Rounding off the Innovation Days lectures, business consultant Anja Förster addressed: “Anything but ordinary” – unconventional and refreshing strategies that enable manufacturers to succeed in an increasingly competitive world. During the round-table discussion, representatives from industry and media highlighted different aspects of the topic of “Beautifood” and discussed attracting opportunities for this sector.
Markets crying for innovation
Less theoretical, but tasty impressions were provided by a tour at Frutarom’s Innovation Center. Visitors to the laboratories were able to see and sample first-hand how taste, authenticity and functionality can complement one another to produce great-tasting products for segments such as dairy, beverages, confectionery, bakery or savoury.
The second Innovation Days Wädenswil provided a stimulating and thought-provoking forum for participants from all branches of the food and functional food industries. At a time when constant innovation is the key to long-term market success, identifying trends and potentially lucrative target groups is crucial. With its “50plus” concept, Frutarom demonstrated how today’s food industry can make a virtue of necessity by using true innovation to benefit from a phenomenon such as the current demographic change. | |
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