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 | | HEALTH CONSCIOUS CONSUMERS BOOST SALES OF BOTTLED WATER | | | International Food Ingredients | | 19/08/2008 | | | Health conscious consumers boost sales of bottled water
According to a new report from market analyst Datamonitor, UK consumers have increased their consumption of bottled water at the fastest rate in Europe over the past five years. The association of drinking plenty of water with a healthy lifestyle is behind the growing demand for bottled water.
“Bottled water is a safe, and easily accessible drink that consumers choose to stay refreshed and hydrated. And it is growing in popularity as people choose it over other soft drinks because it does not contain calories, caffeine, or artificial colours,” comments Nick Beevors, consumer markets analyst at Datamonitor and author of the report.
Per capita consumption is currently highest in countries where the practice of drinking bottled water is more established, such as in Italy, France and Spain. However, countries with traditionally lower sales in bottled water, such as the UK, are seeing extraordinary growth.
UK consumers drank, on average, 41 litres of bottled water per person in 2007. Per capita volume growth was a CAGR of 8% between 2002 and 2007, the fastest growth in Europe, and is expected to grow at a CAGR of around 7% between 2007 and 2012. This would result in an average 57.8 litres of bottled water consumed per person per year
by 2012.
Datamonitor’s 2006 consumer survey found that 88% of UK consumers believe drinking plenty of water is an important or very important dietary approach. As well as helping general health and appearance, hydration is important to peoples’ mental and physical performance with regard to their work and leisure pursuits. Hydration is an important cognitive function, and dehydration is the number one cause of daytime fatigue and can adversely affect mental performance.
www.datamonitor.com | |
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