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PROVON REVIVE SET TO SCORE OLYMPIC GOLD
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Glanbia Nutritionals
23/07/2008
 
As Olympic fever grips the nation, sports nutrition product sales are set to boom. With the UK sports drink market demonstrating a massive 122.6 per cent growth since 2001 , there is no better time for manufacturers to enter this potentially lucrative market. Science-based sports nutrition drink mix Provon® Revive from Glanbia Nutritionals is the product of choice for Olympiads looking to optimise their performance in Beijing.

The carefully balanced combination of carbohydrates and proteins in Provon Revive ensures maximum absorption by the body to help sustain high intensity activity and accelerate post-sports recovery. Clinical trials show that drinking Provon Revive after exercise improves performance by 69 per cent compared with water and 20 per cent compared with carbohydrate-based drinks. Rich in antioxidants and electrolytes, the ready-to-mix powder delivers natural whey protein isolates that build muscle mass and enhance endurance.

Some of the world’s greatest athletes rely on Provon Revive as an integral part of their training schedules. James Nolan, 1500m silver medallist and Sydney and Athens Olympiad, said: “Intensive training depends on maintaining peak performance at all times. Provon Revive helps me recover quickly and maintain good muscle performance. Immediately after a tough workout, I take a convenient 80g sachet with water to return my energy levels to optimum.”

Nikki Symmons, international hockey player, added: “Since I started using Provon Revive, my recovery time is much speedier, as I get the nutrients I need to replenish and rehydrate much quicker. Glanbia Nutritionals high protein bars also give me a convenient way to kick-start the recovery process immediately after a game.”

Australian rugby world cup winner Chris Whitaker, said: “As part of my training protocol, I use a range of science-based nutritional solutions to combat fatigue and accelerate recovery. Provon Revive supports the rapid energy renewal that I need.”

Provon Revive is available in ready-to-mix 80g sachets. The product has undergone drug screening at independent approved testing facilities. One serving of Provon Revive contains 18g protein, 55g carbohydrate, 0.1g fat and a blend of nutrients including vitamin C, milk mineral complex and magnesium. Manufacturers within the sports nutrition sector can benefit from Glanbia Nutritionals’ expertise, from ingredient innovation through to end product development.
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