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 | | SATISFY YOUR SWEET TOOTH THIS SUMMER WITH NEW FROZEN TREATS | | | PR Newswire | | 08/07/2008 | | | ENGLEWOOD CLIFFS, N.J., July 7 /PRNewswire/ -- It's officially summer, and just in time to celebrate July as National Ice Cream Month, Unilever Ice Cream has revealed its annual collection of new frozen treats. Whether consumers are calorie counting or craving a truly decadent dessert, they will scream with delight for the new line up of frozen treats from Breyers(R), Klondike(R) and Popsicle(R). And if you're looking to put a fun twist on your favorite ice cream dish, Breyers(R) just unveiled a new recipe resource on http://www.breyers.com.
Treat Yourself to New Better-For-You Desserts
Breyers(R) Double Churn FREE has added rich and creamy flavors to its fat-free ice cream line with two new tempting offerings: Chocolate Cookies & Cream and Chocolate Fudge Brownie. The new additions offer great options to help those watching their fat intake feel satisfied.
Slim-a-Bear(R), the "better for you" Klondike(R) offering, introduces two new dessert options. The Klondike(R) Slim-a-Bear(R) English Toffee and French Vanilla Bars Variety Pack offers portion-controlled desserts for 100 calories. With two flavor options in one box, ice cream enthusiasts can't help but devour these delicious treats. Need to limit sugar intake? Reach for a Slim-a-Bear(R) 100 Calorie No Sugar Added Fudge Bar.
Fudgsicle(R) is offering a new low-fat option that is sure to please chocoholics with its new Triple Chocolate bars. With three decadent flavor choices in one box -- dark chocolate, milk chocolate and white chocolate -- it's easy to incorporate variety while satisfying a Fudgsicle(R) craving.
Chocolate and Cookie Lovers, Rejoice!
New to the Breyers(R) All Natural line are Chocolate Crackle, made with vanilla ice cream and crisp chocolate layers, and Extra Creamy Chocolate. Breyers(R) Waffle Cone is all new from the Overload! range and includes caramel swirl and fudge covered waffle cone pieces for an added crunch.
Popsicle(R) has added Popsicle(R) Shots in Cookie Dough and Cookies 'N Cream to its line up. The miniature vanilla ice cream beads offer a big cookie flavor with no artificial sweeteners and make for a fun eating experience for the whole family.
Fresh Summer Recipe Ideas
Consumers interested in jazzing up a fat-free or traditional Breyers ice cream flavor will find a tasty collection of recipe options at http://www.breyers.com. Creative options like the "Day at the Beach Ice Cream Cake" and the "Black & White Ice Cream Sandwiches" offer fun activities for kids, while recipes like the "Grilled Fruit Sundae" and "Ice Cream Truffles" are great options for entertaining.
Availability
Breyers(R) Double Churn FREE, All Natural and Overload! flavors are sold nationwide for a suggested retail price of $5.59-$5.99.
Available nationwide for a suggested retail price of $4.29, the Slim-A-Bear(R) 100 Calorie English Toffee and French Vanilla Stick Bars are sold in a package of eight and Slim-a-Bear(R) 100 Calorie No Sugar Added Fudge Bars are available in a six-count package.
Fudgsicle(R) Triple Chocolate bars and Popsicle(R) Shots are available nationwide. The suggested retail price for both products is $4.09.
For more information on Breyers, Klondike and Popsicle products, please visit http://customepk.com/unilevericecream
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico -- generating nearly $11 billion in sales in 2007. For more information, visit http://www.unileverusa.com.
Contact: Vanessa Mason
GolinHarris
312.729.4337
vmason@golinharris.com
Stephanie Zuro
GolinHarris
312.729.4242
szuro@golinharris.com
SOURCE Unilever Ice Cream | |
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