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 | | BETTER FOR YOU COOKIES TARGET BACK TO SCHOOL | | | BakeMark UK | | 03/07/2008 | | | The Back to School season poses a real challenge for foodservice suppliers- to offer treats that will appeal to children and parents alike. As the Department of Health announces new plans to combat obesity by weighing up to 80% of schoolchildren*, foodservice suppliers need to be aware of the increasing need for indulgent treats that are that little bit healthier.
BakeMark UK's newly extended range of Better For You Cookies provides an ideal solution. With lower levels of saturated fat and salt than most standard cookies, the range offers three mouth-watering flavours to appeal to a wide range of consumers, without compromising on the content.
In addition to the original Apricot & Raisin Cookie, both the Better For You Strawberry & Yoghurt Cookie and the Better For You Choco & Orange Cookie have 65% less saturated fat than a standard milk chocolate chip cookie, have added fibre and 22% fewer calories - providing food service operators with the ideal product for more healthy indulgence.
In addition, the Choco & Orange Cookie is made using cocoa - the eradication of chocolate in the recipe means it adheres to guidelines on chocolate provisions in schools.
Lisa Smith, Marketing Manager at BakeMark UK says, "Recent figures have shown that food occasions where the key driver of choice was for a healthy product have risen by 14% and those meal occasions where a product was chosen for an indulgent treat grew by 11%**. Our Better For You Cookies were initially created with the education sector in mind and so respond to both these trends, as they provide a healthier option and yet are real indulgent treats for consumers of all ages."
For further information: 0800 783 4697 or visit: www.bakemark.co.uk
*As part of the National Child Measurement Programme
**TNS Worldpanel, 12 months to May 2007
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For further information please contact
Suzie Myers or Helen Seed, Mere PR
Tel: 0161 929 8700 or Email: suzie@mere.co.uk / helen@mere.co.uk
Editors Notes
BakeMark United Kingdom is Britain's leading supplier of bakery ingredients, frozen and ambient bakery products.
With over 135 years of innovation, the company provides in-store, foodservice and craft and plant bakeries with a whole range of ingredients and products from its five hero categories; bread ingredients, cookies, icings & toppings, cake mixes and doughnuts.
BakeMark UK is committed to product research and development and is constantly investigating new methods and products to respond to consumer demand. As part of CSM, the world's largest bakery ingredients supplier, it can utilise the expertise and product portfolio of sister companies operating throughout Europe and North America, as well as its own highly trained and dedicated UK based team.
BakeMark UK's headquarters are in the Wirral, just outside Liverpool. | |
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