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 | | ICINGS WITH THE NATURAL TOUCH FROM BAKEMARK UK | | | BakeMark UK | | 26/06/2008 | | | Natural colours and flavours are top of the list for consumers and in response to this trend BakeMark UK has launched a line of naturally flavoured and coloured Crembel icings.
Free from preservatives and using the most natural ingredients possible whilst offering eye-catching presentation and flavour, the Crembels provide the perfect topping or decoration for gorgeous cup cakes, which have grown by 17.5 per cent over the last 12 months1 and are one of the fastest growing sectors of the cake market.
Available in Caramel, Vanilla2, Chocolate and Lemon flavours, the Crembels can be melted or beaten to the ideal consistency for cake topping or decorative icing. Their high-sheen finish and smooth texture when melted ensures they look glossy and appealing to customers. They are non-tacky and freeze-thaw stable for consistent visual and tasting appeal.
Lisa Smith, Marketing Manager at BakeMark UK says; "Customer demand for more naturally based products is constantly growing. Consumers still seek out indulgent treats, but want them to also have a wholesome twist. Our focus within new product development at this time is therefore not only to offer all the benefits of quality and innovation our customers have come to expect from us, but also place more and more emphasis on natural flavours and colours."
Why not try a summer themed cup cake recipe to tempt your customers over the holiday period. The Summer Vanilla & Strawberry Cup Cake is a distinctly British treat - you could even tie the product in with the Wimbledon season. Spread melted or pipe a rosette of beaten Vanilla Crembel onto the cup cake and top with fresh strawberry for a quick and simple recipe that will delight consumers and taste fantastic.
For more recipes like this and any further information, visit:
www.bakemark.co.uk or call 0800 783 4697.
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1 TNS Worldpanel, 52 w/e 18th May 2008
2 Vanilla Crembel contains titanium dioxide
For further information please contact
Helen Seed, Suzie Myers or Ruth Weir, Mere PR
Tel: 0161 929 8700 or Email: helen@mere.co.uk / suzie@mere.co.uk /
ruth@mere.co.uk
Editors Notes
BakeMark United Kingdom is Britain's leading supplier of bakery ingredients, frozen and ambient bakery products.
With over 135 years of innovation, the company provides in-store, foodservice and craft and plant bakeries with a whole range of ingredients and products from its five hero categories; bread ingredients, cookies, icings & toppings, cake mixes and doughnuts.
BakeMark UK is committed to product research and development and is constantly investigating new methods and products to respond to consumer demand. As part of CSM, the world's largest bakery ingredients supplier, it can utilise the expertise and product portfolio of sister companies operating throughout Europe and North America, as well as its own highly trained and dedicated UK based team.
BakeMark UK's headquarters are in the Wirral, just outside Liverpool. | |
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