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VITIVA LAUNCHES ORGANIC ROSEMARY PORTFOLIO
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Vitiva
04/06/2008
 
Vitiva, Slovenia, launches ECOCERT-certified versions of its all-natural rosemary preservatives, including its INOLENS® and AQUAROX® product lines.

ECOCERT, based in France, is one of the largest and most stringent organic-certification organizations in the world. The demand for organic versions of food, beverage and even pet food and cosmetic products continues to increase exponentially. Products made with Vitiva’s ECOCERT-certified INOLENS® and AQUAROX® rosemary protectors help processors attain organic labels while offering the same exemplary antioxidant and antimicrobial protection as conventional INOLENS® and AQUAROX®.

Oil-soluble INOLENS® offers full protection against rancidity, taste change and color alteration in meat and meat products, fish, ready-to-eat meals, bakery and confectionary products, nut and seed mixes, snacks and various savory applications. It also can be utilized in applications such as: fish meal, pet food and cosmetic formulations.

Water-soluble AquaROX® is beneficial for protecting nutraceutical supplement and cosmetic formulations from oxidation that leads to product breakdown and development of off odors and colors.
The high ORAC values of AquaROX® products make them an exceptionally valuable source of rosmarinic acid for nutritional supplement formulas.

“The organic products market is growing rapidly due to increasing consumer demands for food, cosmetic and nutraceutical products that are not only allergen- and gmo-free, but also 100% natural and organic,” says Ohad Cohen, CEO at Vitiva.

“By supplying organic rosemary extract formulations, Vitiva assists manufacturers utilizing natural antioxidant formulations for shelf-life extension and protection of specialty organic products, offering only the highest quality products to the market,” Cohen adds.

ECOCERT-certified INOLENS® and AQUAROX® are non-GMO, kosher-certified and allergen-free.

Vitiva is a dynamic, fast-growing nutraceuticals company specializing in developing advanced, application-specific formulations based on natural extracts for protecting various food, pet food and cosmetic products against rancidity and oxidative degradation. Its extensive product line includes: ECOCERT-certified AquaRox® and ECOCERT-certified INOLENS®. In addition, a full range of reduced-odor rosemary extracts is available in a wide range of concentrations. These organic extracts are soluble in oil or water and available in powder and liquid forms.
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