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 | | WELLNESS IS THE KEY WORD FOR NON-ALCOHOLIC BEVERAGES IN GERMANY | | | Euromonitor International | | 04/06/2008 | | | According to the latest research from Euromonitor International, increasing daily stress levels among German consumers raise demand for food and drinks with balancing and replenishing properties. According to trade sources, the wellness trend is characterised by the desire to relax, to fight stress and strain, and to balance work and life. With respect to non-alcoholic beverages, trendy wellness products are a quick and convenient way for consumers to meet their needs for wellbeing and health.
In times of hectic lifestyles, the demand for convenient wellness products is expected to increase. As the working environment of many Germans will become even more demanding and working hours are expected to increase, the number of potential buyers of wellness products will grow.
Along with the emerging wellness trend, a variety of new fortified/functional beverages entered the market in recent years. New products are often labelled with key words such as wellness, energy, sport, fitness or balance. Wellness soft drinks usually contain not only vitamins, but also other functional ingredients.
Functional ingredients can be minerals (mainly calcium and magnesium), herbal extracts, melissa (lemon balm), ginkgo, aloe vera or other herbal ingredients. Wellness drinks witnessed strong growth and are most important in bottled water and in fruit/vegetable juice. Generally speaking, wellness drinks with a naturally healthy image are most popular among consumers.
For more information on this report from Euromonitor International, click here:
http://www.euromonitor.com/Health_and_Wellness_Beverages_in_Germany?DCMP=AFC-cmp
For a full list of all health, food, beauty and ingredient market research reports available from Euromonitor International, please visit:
http://www.euromonitor.com?DCMP=AFC-cmp | |
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