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 | | FRUTAROM OFFERS NEW APPROACH TO ENERGY PRODUCTS | | | International Food Ingredients | | 04/06/2008 | | | Frutarom has launched “Enjoy the Taste of Energy”, a concept tailored to specific energy requirements. The concept is based on sophisticated combinations of natural herbal extracts and other functional ingredients, offering a variety of approaches to energy. Additionally, the concept benefits from authentic flavours, and Frutarom’s new product samples across various applications can be used to create innovative and healthy energy products.
This latest concept not only targets physical endurance, but also brain power, mental alertness, and the need for a quick recovery after exercise. Green tea, guarana, schisandra, ginseng and green mate are among the main ingredients in Frutarom’s range of herbal energy extracts. Ginseng and schisandra provide vitality characteristics, while the caffeine content in guarana, green tea and mate make them perfectly suitable for natural energy products. In combination with creative and energy supplying flavour compositions, these combinations result in indulgent products that offer consumers an extra boost.
The product samples include beverages and nutrition bars, as well as dairy products and confectionary, meeting consumers’ main demands of: health, indulgence and convenience.
www.frutarom.com | |
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