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 | | NATIONAL STARCH FOOD INNOVATION ENABLES OPTIMUM ORGANIC PERFORMANCE | | | National Starch Food Innovation | | 02/06/2008 | | | National Starch Food Innovation has launched two new certified organic functional native starches as part of its patented Novation® portfolio. Novation 9260 and Novation 9230 are derived from waxy maize and benefit from a ‘certified organic’ label. The ingredients’ diverse functionality and proven performance allow manufacturers to deliver differentiated organic prepared foods without compromising on quality.
As pioneers in developing value-adding clean label ingredients, National Starch Food Innovation created Novation 9260 and Novation 9230 to optimise texture and viscosity in a wide range of applications. These include ready meals, soups, sauces and dressings. The consumer-friendly ‘organic’ front-of-pack label and simple ‘organic starch’ ingredients listing on the back maximise end products’ consumer appeal. The Novation range provides a variety of processing benefits including excellent batch-to-batch consistency and extended shelf life stability.
Resistant to heat, acid and shear, Novation 9260 and Novation 9230 simplify scale up of home-style recipes. As a result, food developers can respond to consumer demand for easy-to-heat and -eat dishes with a valuable ‘organic’ proposition. Plus, the ingredients’ characteristic clean flavour release provides added versatility for food developers.
National Starch Food Innovation’s latest launches complement its existing range of certified organic tapioca-based functional native starches ideal for delicate flavour systems such as baby food and dairy products. In addition to certified organic options, the company offers a wide range of waxy maize-based options verified for inclusion in processed foods in accordance with the EC’s 95% rule, which allows for up to 5 per cent of ingredients to be from non-organic sources.
Laura Goodbrand, European marketing manager, wholesome, National Starch Food Innovation, commented: “The organic trend shows no signs of waning. The expansion of our trusted Novation range will help our customers differentiate their products and capture a greater share of the organic market. As the first company to develop clean label functional native starches, we’re experienced in creating trusted additive-free and organic solutions. So whether converting to organic or new to Novation, manufacturers can achieve an organic label without complicating processing or lessening eating enjoyment.” | |
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