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 | | LONZA LAUNCHES NEW QUALITY SEAL FOR DHAID™, ITS VEGETARIAN OMEGA-3 DHA | | | Lonza Group Ltd | | 05/05/2008 | | | Lonza is extending its new branding concept for health ingredients to its vegetarian omega-3 DHA. Graphically and conceptually in line with the quality seals for Carnipure™ and FiberAid™, the new DHAid™ quality seal can also be used on end consumer products.
Products carrying these quality seals on the packaging show the consumer that they contain premium ingredients from Lonza, a high quality supplier based in Switzerland.
“We are glad to now have a consistent look for our health ingredients, as recognisability is key. Our branding concept reflects the quality and reliability that make Lonza’s nutrition products trusted by both our customers and the end consumers”, says Mike DeGennaro, Global Head Marketing & Sales Nutrition at Lonza. The launch of this new brand name and quality seal can also be considered a commitment to this business.
DHAid™ is produced from microalgae in a controlled process in fermentation vessels. Due to its renewable sources DHAid™ is environmentally friendly. DHAid™ is allergen free and is free of potential contaminants that are discussed for seafood.
About Lonza
Lonza is one of the world's leading suppliers to the pharmaceutical, healthcare and life science industries. Its products and services span its customers’ needs from research to final product manufacture. Lonza is the global leader in the production and support of active pharmaceutical ingredients both chemically as well as biotechnologically. Biopharmaceuticals are one of the key growth drivers of the pharmaceutical and biotechnology industries. Lonza has strong capabilities in large and small molecules, peptides, amino acids and niche bioproducts which play an important role in the development of novel medicines and healthcare products. Lonza is a leader in cell-based research, endotoxin detection and cell therapy manufacturing. Lonza is also a leading provider of value chemical and biotech ingredients to the nutrition, hygiene, preservation, agro and personal care markets.
Lonza is headquartered in Basel, Switzerland and is listed on the SWX Swiss Exchange. In 2007, Lonza had sales of CHF 2.87 billion. | |
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