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 | | NEW ANTIOXIDANT CONCEPTS FROM WILD | | | WILD | | 23/04/2008 | | | Natural functional products for the food industry WILD has succeeded in creating a basic pack containing natural antioxidants that can also be used in light-colored products. The company now offers this pack to the food industry for use in baked goods and ice cream.
Products containing antioxidants currently on the market are mainly based on bioactive ingredients from red fruits. In the past, when light yellow to orange colored products were enriched with polyphenols, the taste deteriorated. By developing new basic packs with natural antioxidants from plant extracts, WILD is now able to offer manufacturers in the food industry new possibilities: the functional ingredients can be used in diverse applications and don’t hinder the products’ great taste.
WILD also now offers a basic pack for light-colored products along with the antioxidant blend for use in red-colored products. These concepts fulfill consumer demands for natural products with added health benefits while focusing on the increasing popularity of healthy antioxidants.
Antioxidants – well-known, credible functionality
The natural ingredients from various plant extracts allow food products to be enriched with natural functionality with the associated health benefits. The new WILD basic packs consist of various plant extracts that contain a high, standardized quantity of polyphenols, which have a natural antioxidant effect.
Polyphenols exist in plants as natural colorants, flavors or tannins, and absorb free radicals in the human body. WILD’s antioxidant concepts are also available with a standardized polyphenol content.
Natural added value is enjoying increasing popularity
Baked goods are an example of where the positive attributes of antioxidants can be applied. WILD’s new basic pack is ideal for use in trendy, snack-sized bars. Enriching these products with antioxidants combines several important trends in the food industry: the consumer’s desire for practical, on-the-go products, naturalness and added health benefits.
Ice cream with health benefits
Antioxidants provide that certain “functional touch” in other applications as well. For instance, WILD’s antioxidant basic packs are further enhancing the image of the luxury food, ice cream. While the main focus is still on enjoying this tasty, refreshing treat, consumers continue to demand products that offer credible, functional, added value. Antioxidant concepts are ideal for supplying this added value, especially as consumers display increased awareness of natural ingredients and how they affect health, and are ultimately demanding products that offer these benefits. | |
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