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 | | NPD BOOST FOR ROBERTS OF PORT DINORWIC | | | Allott & Associates Ltd | | 03/04/2008 | | | Continuing its commitment to product innovation, Roberts of Port Dinorwic Ltd has doubled the size of the development kitchen at its North Wales headquarters as part of an ongoing investment programme.
The company is now even better equipped to meet market demands for great products combined with tremendous value for money.
Roberts, which manufactures meals for the food service industry as well meat products for the food processing sector, has seen demand grow and says it believes its new facility will enable it to continue to offer an increased range of innovative product ideas.
The latest developments at the family-owned company, which will eventually lead to further jobs, means that the new product development team now has a larger range of cooking equipment, including ovens as well as additional freezing capacity.
The development team, led by Gavin Bee, can proactively work to a brief, improve or match existing products, or present customers with new product ideas backed by research into the latest food trends and close involvement with the sales team.
The company already offers a wide range of exciting dishes - including pork loin fillet with cider, apple and mustard, Cumberland sausage with rich onion gravy, beef rib with peppercorn sauce and mouth watering Moroccan lamb. A variety of cooking methods are employed and the whole process is rigorously controlled to ensure the perfect end product.
A key facet of the enhanced development kitchen is the way its systems and the practices deployed integrate with the company's production methods, machinery and processes. Not only that, product development reflects the realities of cooking in busy commercial kitchens to achieve products that are practicable and relevant to the real working environment.
The company's trading director Miriam Roberts, commented: "This latest investment will allow us to develop many more exciting recipes adding new flavours to traditional dishes and products, whilst offering an increased range of value added menu choices or meal ideas. Our reputation has been built on our willingness to innovate and tailor products to meet specific customer requirements for recipes, cooking methods and flexibility. This investment will benefit our customers and help us to continue offering the very best products, value for money and service available."
Roberts of Port Dinorwic Limited is a family owned business and was established in 1924. The company's customer base includes larger pub retailers, hotel groups, food service companies, wholesalers and ready meal manufacturers.
The business is at the very forefront of food innovation and has its own NPD department and chefs. A key part of the service offered to customers is the development of new products and Roberts can where required swiftly take new products from concept to full production. The company will, where appropriate, develop certain product lines for a specific customer and can even provide exclusive recipe development for large volume lines.
A variety of different food dishes are produced by Roberts to suit almost any palate. In addition to more traditional dishes such as high quality sliced cooked beef in gravy and different cooked meat products, the company also offers a range of diverse ethnic dishes.
Its commitment to innovation encompasses everything from production methods to technology and machinery to processes. Roberts has an unswerving commitment to quality, from the careful selection of raw materials through controlled manufacturing to delivery. The factory has full HACCP and higher level EFSIS accreditation and Roberts' ongoing dedication to staff training and development was rewarded when the company achieved Investors in People status in September 2006. | |
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