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 | | DMV INTERNATIONAL LAUNCHES “BETTER FOR YOU” NON-HVO CAPPUCCINO FOAMER | | | DMV International | | 10/03/2008 | | | DMV International in Veghel, the Netherlands has launched their new cappuccino foamer, Aerion™ FOAM 210. Once again, DMV shows real leadership in ingredients, operating from a solid knowledge of the direction of future consumer demand. They are the partner with the know-how to shape the food experience of tomorrow.
Aerion™ FOAM 210 was developed in response to growing consumer interest in non hydrogenated fat (non hvo) based food products and increased awareness of the effect of hydrogenated fats on health. The foamer enables the development of delicious instant cappuccinos and other hot instant beverages that require rich and stable foam layers. Aerion™ FOAM 210 also allows ‘friendly’ labelling and nutrition claims to be made.
Meeting industry and consumer demands
“DMV International has developed expertise in the use of non hydrogenated fats in various food ingredient categories. Building upon that expertise, we want to inspire our customers with the launch of our non hvo foamer, Aerion™ FOAM 210”- says Steven Alexander, Business Line Director Food Systems of DMV International. “Aerion™ FOAM 210 is another member of the non hvo based ingredients category that we are building, responding to the latest consumer demands.”
Non hvo ingredients enable food manufacturers to launch food products that can be labelled as such, meeting consumer expectations. Following low TFA, non hvo is the next step the industry is expected to take. With the non hvo foamer, DMV International aims to ‘lighten the world’ so to speak. DMV’s new slogan for the Food industry is: “Get inspired by our ideas….. and lighten the world”.
Best of both worlds
“We decided to develop and position Aerion™ FOAM 210 as the “better for you” cappuccino foamer. This approach was based on the growth in the instant cappuccino market and increasing consumer health awareness trend and interest in non hvo products,” Lex van Moorsel explains, Market Development Manager for the Business Line Food Systems at DMV International. The instant cappuccino market in the top five Western European markets showed an impressive annual growth of 12% in volume between 2003 and 2006.
Aerion™ FOAM 210 combines excellent foaming and sensory properties with opportunities for friendly labelling and health claims. The new product is the latest addition to the range of foaming ingredients that DMV International markets under the Aerion™ FOAM brand name.
Making no concessions in terms of quality, Aerion™ FOAM 210 offers the following benefits:
•based on non hydrogenated vegetable fat (non hvo)
•significant reduction of saturated fat
•TFA-free (< 0.5%)
•excellent foaming properties: provides high and stable foam layers
•milky, creamy taste
•shelf life stability equal to regular foaming ingredients
About DMV International
DMV International develops and produces functional and nutritional ingredients for the food, nutrition and pharmaceutical industry worldwide. DMV International is part of the Industrial Products division of Campina, one of the leading dairy co-operatives in Europe with annual sales of € 3.6 billion. | |
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