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 | | KIDS GET SQUEEZIN’ WITH ELLA’S | | | Ella’s Kitchen | | 22/02/2008 | | | Children’s mealtimes will be transformed with the arrival of Ella’s Kitchen ‘squeezy’ pasta sauces. Busy households, already hooked on Ella’s organic ‘Smoothie Fruits’ and baby foods, will find the new sauces an essential ingredient for fun lunches and suppers.
Food wizard Paul Lindley, creator of Ella’s Kitchen, has gone back to the kids again, to find out what makes mealtimes tick.
“My daughter Ella, and son Patrick, and all their friends, love to take charge when it comes to meal times. But when they are hungry, chopping and simmering do not go down so well. Our new pasta sauces are ready to go, great for squirting and squelching shapes directly onto their warm pasta, rice, or even jacket potatoes and meat. So the kids simply choose one of the flavours, squeeze, stir, and get stuck in. The good news is they are enjoying nothing but 100% organic fruits and vegetables.”
Aided by a discerning and demanding international panel of junior foodies, award winning Ella’s Kitchen has perfected the recipes for their three launch flavours, The Indian One, The American One and The Italian One, using delicious natural ingredients* that simply ooze goodness.
Following in the tried and tested footsteps of Ella’s Kitchen’s organic ‘Smoothie Fruits’ and baby food, all flavours, textures and packaging have been chosen by kids, for kids. The sauces are blended in a way that appeals to little people’s taste buds, introducing them to a wide variety of fabulous natural flavours from an early age and encouraging healthy eating habits for life. There is no added salt or sugar (or anything, except organic fruit and veg).
Ella’s Kitchen’s trademark handy, lightweight and re-sealable pouches are perfect for taking out and about, and kids can easily save some for later or share with friends. The pasta sauce range is exclusive to Sainsbury’s until July 2008 and pouches cost £1.49. | |
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