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 | | CAFÉDIRECT GOES FOR GOLD | | | Cafédirect plc | | 23/01/2008 | | | Savour the luxurious, rich flavour of Teadirect Gold, a delicious blend of teas from Cafédirect's expert tea growers in Kenya, Rwanda, and India.
Three exceptional teas have been carefully selected to create an aromatic, deeply layered and gilded blend. From the Nyambene Hills of Kenya, high above the Rift Valley, comes a tea that is brisk, bright and bursting with flavour. Rwandan tea, grown at high altitude in the northeast of the country, adds a golden colour to your cup. Assam tea, from the sweeping slopes of the Brahmaputra Valley in India, perfectly rounds off this exquisite blend, deep bronze in tone with malty notes.
Such a special tea can only be the result of a truly special partnership, and Cafédirect's tea growers are passionate about growing the highest quality tea for your cup.
Cafédirect puts direct, personal relationships with its growers at the heart of everything it does, making the most of generations of d edication and expertise. In addition, Cafédirect invests on average 60% of its profits directly into growers' businesses and communities to support sustainable financial and environmental practices, and to continue to build their expertise.
Thanks to Cafédirect's pioneering minimum tea pricing scheme its growers are always protected from the extreme lows of the commodity market. In 2007, Cafédirect increased its minimum price to ensure that all growers supplying Teadirect and Teadirect Gold are rewarded for the quality of the tea that they produce. This way they make a decent living from their crop and you enjoy a decent cuppa.
In the words of Julius Ethangatha, Michimikuru, Kenya: "Thanks to our partners at Cafédirect, tea has added a social meaning to the community. Together we will strive to give the world quality tea that is fresh and decent; while at the same time the farmer gets value for his efforts."
Teadirect Gold will be a v ailable in Waitrose stores from January 2008 and from other major supermarkets from April 2008. RRP £2.35 for a box of 80 teabags. | |
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