|
| | | | |
|
 | | NATIONAL STARCH FOOD INNOVATION EXPANDS FUNCTIONAL FLOUR PORTFOLIO | | | National Starch Food Innovation | | 30/10/2007 | | | National Starch Food Innovation has developed a unique, pre-gelatinised functional flour that builds viscosity and texture in instant and ready-to-heat foods. Derived from wheat, Homecraft™ Express 760 enables manufacturers to create pre-prepared foods that combine home-style appeal with a consumer-friendly, store-cupboard label. The launch marks the extension of National Starch Food Innovation’s range of functional flours and creative texture solutions, designed to help food manufacturers produce premium quality foods with a culinary feel.
Homecraft Express 760 provides cold viscosity in a wide variety of foods, such as instant soups, sauces, pancake mixes, batters and gravies. The ingredient effectively and consistently delivers a smooth, pourable texture, natural opaque appearance and authentic flavour and mouthfeel typical of flour. This, combined with its processing tolerance, shelf-life stability and excellent steam table performance, means Homecraft Express 760 adds particular value in home and foodservice applications.
Charlotte Commarmond, global market development manager, wholesome ingredients, National Starch Food Innovation, comments: “Whether eating out or in, today’s consumers want foods that offer an inviting taste and texture reminiscent of dishes prepared from scratch. Also, an additive-free label and home-made look and feel are key purchase drivers. Homecraft Express 760 helps food developers respond to this trend by offering the benefits of flour with the reassurance of superior quality and reliable results.”
Food manufacturers using traditional flours are often forced to reformulate their products following seasonal crop variations. In contrast, Homecraft Express 760 delivers excellent batch-to-batch consistency and enables a simple ‘wheat flour’ back-of-pack declaration, appealing to consumer demand for clean label foods.
Existing starch users can incorporate Homecraft Express 760 into recipes with no step changes. Plus, the product’s neutral flavour profile ensures recipes taste just as the manufacturer intended.
This latest launch complements National Starch Food Innovation’s existing portfolio of wholesome ingredients, designed to give foods a culinary feel while improving processing. This includes Homecraft Gold, a creative texture solution that lends a luxurious mouthfeel and appearance to soups, sauces and ready meals. In addition, the Novation range of functional native starches provides stability, aids dispersion and thickens pre-prepared foods, offering a desirable clean label. | |
|
| | | View similar articles: | | |
| | | |
|
 | People who viewed this article were also interested in |  | |  |
|
| Other articles from National Starch Food Innovation | | | |
|