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 | | SÖREN BRÄUTIGAM IS THE NEW MARKETING DIRECTOR OF BOSCH PACKAGING TECHNOLOGY | | | Bosch Packaging Technology | | 04/12/2007 | | | Bosch Packaging Technology, the leading supplier of holistic systems for packaging and process technology, has a new Marketing Director. From December 1st 2007, Sören Bräutigam will be responsible for the company’s global marketing.
Mr. Bräutigam is a business management expert with a doctorate degree and many years of experience in marketing communication and brand management. A native of Erfurt, Germany, he began his career as a brand consultant for consumer and industrial goods manufacturers. In 2005, he joined Robert Bosch GmbH as a specialist in brand management. "With Sören Bräutigam we have the ideal manager for our worldwide marketing activities. His experience provides valuable support for the implementation of Bosch Packaging Technology’s plans for growth", says Bernard C. Fenner, in charge of marketing until the end of November. After that he will go to Sigpack Systems, a company unit of Bosch Packaging Technology. There Bernard C. Fenner will take over the product line responsibility of robotics and top loading systems. "Giving the Bosch brand a distinct identity is essential to support the sustainable business growth," says Sören Bräutigam. "All communication activities must reflect the strengths of Bosch Packaging Technology. These are innovative holistic systems, leading know-how in the field, worldwide presence with quality products and outstanding services, as well as financial strength, which makes us a lifelong partner for our customers." For press inquires, please contact Sören Bräutigam and Bosch Packaging Technology’s marketing team: Christian Bosshard, responsible for product communications and advertising, and Margit Nuck, responsible for corporate communications. About Bosch Packaging Technology Bosch Packaging Technology, based in Waiblingen (Germany), is the leading supplier for holistic systems for packaging and process technology. In 13 countries worldwide the company develops, produces and distributes modules and systems for the pharmaceutical, confectionery, and cosmetics industries, as well as other food and non-food industries. In 2006, 4,233 workers achieved a turnover of approximately 572 million Euros.
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 260,000 associates generated sales of 43.7 billion euros in fiscal 2006. The Bosch Group comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional companies in over 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spends more than three billion euros each year on research and development, and in 2006 applied for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as a "Workshop for Precision Mechanics and Electrical Engineering".
The corporate structure of Robert Bosch GmbH guarantees the entrepreneurial independence of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments for the future. 92 percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH. | |
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