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 | | WEIGHT WATCHERS WINS INNOVATION AWARD AT PAPA’S | | | Weight Watchers International, Inc. | | 26/11/2007 | | | Weight Watchers Hot & Spicy Chicken Oval Pizza is the proud winner of the Innovative Pizza Product Category at the Pizza, Pasta and Italian Food Association Awards (PAPA’s). The winning Hot & Spicy Chicken Pizza is one of three delicious Pizza Ovals from Weight Watchers; other varieties include Ham & Pineapple and Cheese & Cherry Tomato.
The Weight Watchers Pizza Ovals are produced by Paramount Foods under license for Weight Watchers. The Pizza Ovals won the coveted award because they delivered the desired taste and texture without overloading on saturated fat and calories. The PAPA judges were also impressed with the flavour, which combined the kick of chilli and the tenderness of the chicken breast, with the light and crispy base.
Mike Quayle, Category Marketing Manager, Paramount Foods, was thrilled to have won, “We have worked in partnership with Weight Watchers for two years developing pizzas that delight consumers by giving them their favourite food but with the convenience of Weight Watchers POINTS® values on the front of pack. Consumers know the Weight Watchers brand stands for great taste and reduced calories and saturated fat. It is wonderful that this work has been recognised and it has given us further inspiration to continue to develop the Weight Watchers Pizza range into new, innovative varieties, indeed watch out for some exciting new flavours to be launched in January.”
As well as the range of Pizza Ovals, ideal for a quick lunchtime snack or lighter main meal with an accompaniment, there are also a number of larger 9-inch pizzas in the Weight Watchers range, including Chicken Fajita, and Garlic Mushroom.
Weight Watchers is now the 14th biggest grocery brand in the UK, worth £264m with sales up by 7.3% year on year to September 2007 (source: TNS Superpanel). | |
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