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 | | LIQUID DAIRY – THE TREND SEGMENT IN THE DAIRY INDUSTRY | | | WILD | | 29/10/2007 | | | The category of yogurt drinks is experiencing particularly strong growth in the very dynamic segment of liquid dairy products. This trend can be seen worldwide. WILD develops innovative concepts for the dairy industry while supplying ingredients of the highest quality.
Liquid dairy products simultaneously fulfill several consumer requirements: innovation and convenience. As a refreshing, filling snack, they are also ideal for consuming on the go. Their high milk content allows for a natural, healthy image, while the fruit content adds the dimension for diverse tastes. Through adding functional ingredients, liquid dairy products can also have an additional, health-promoting effect.
Additionally, liquid dairy products are suitable for “clean labeling” – a growing trend in the dairy industry. Clean labeling denotes the commitment of manufacturers to replace ingredients containing E-numbers with natural ingredients wherever possible.
Worldwide bestsellers: yogurt drinks
The top-seller in this segment is yogurt drinks. Yogurt drinks are leading in a list of six categories that have made history in the food and beverage industry with an increase in sales of over one billion US dollars worldwide. Between mid-2005 and mid-2006, yogurt drinks showed growth rates of 18 percent.
A change from the norm with native and exotic fruits
There are no bounds to the innovative flavors that can be produced – almost all fruits are suitable for use in yogurt drinks and other liquid dairy concepts, be it puréed or as a juice concentrate. Traditional native fruits as well as combinations of native and exotic fruits are enjoying great popularity. “Superfruits” such as pomegranate, cranberry, açaí and mangosteen, are currently very popular. Another variation for yogurt drinks that is on the market is the aromatic naranjilla fruit, which has a bittersweet taste.
WILD stands for quality
WILD offers the dairy industry solutions for use in innovative liquid dairy products.
WILD flavor systems and fruit preparations contain the necessary ingredients for producing standardized dairy products, in the required amounts for the specific product application. WILD supplies juice concentrates or purées, depending on the product concept.
WILD uses the most suitable and gentle processing technology to produce the fruit preparations as well as flavor systems. WILD production facilities are state-of-the-art, and supply the preparation that best suits a product concept. For manufacturers, total solutions from WILD mean reliable and efficient production. | |
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