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 | | HONEYTOP SPECIALITY BREADS – INTERNATIONAL MARKETS | | | Honeytop | | 22/10/2007 | | | International market statistics
• UK-based Honeytop Speciality Foods is increasing its focus and investment developing its export market, resulting in more than 100% growth in its export business in 2006/07.
• International sales represent more than 15% of the company’s turnover, demonstrating significant growth (+50%) in the past two years.
• As leading European manufacturer of ethnic and speciality breads, Honeytop currently supply products in several European markets including Germany, France, Scandinavia, Austria, Italy, Portugal, Spain, Holland, Belgium, and several Eastern European countries.
• Honeytop is also developing relationships in emerging markets across the Atlantic including Mexico, USA, Canada and Australia. It recently secured distribution of its premium Naan bread in Superama stores in Mexico (part of the Wal-Mart Mexico group) following a successful trial earlier this year.
New Product Development (NPD)
• A large element of Honeytop’s growing export business can be attributed to its investment in developing new products tailored to specific customers and market requirements. For example:
• Organic products have been developed for the growing demand in Scandinavian and German markets. Accreditation from the Soil Organic Association has been attained with the introduction of dedicated organic production lines.
• A Mediterranean wrap (Lebanese Khoubz) has been developed for the French and German markets, requiring large investment to develop a product that maintains very high quality, and also has an extended ambient shelf-life.
Own-label development
• In early 2007, Honeytop secured a new contract to supply a range of own-label Naan breads into a leading Scandinavian Retailer. Honeytop worked closely with the retailer to develop this business from scratch, and the Naan breads are now available in Denmark, Sweden and Germany.
Promoting export opportunities
Honeytop is proactively involved with organisations including Food From Britain (FFB) and UK Trade and Investment (UKTI) as part of its commitment to explore and promote opportunities within the international market. | |
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