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 | | VITASOY HELPS PROMOTE BREAST HEALTH EDUCATION | | | Vitasoy International Holdings Ltd. | | 17/10/2007 | | | 'Breast Friends' Convey Messages about Importance of Early Detection of Breast Cancer
HONG KONG, Oct. 17 /Xinhua-PRNewswire-FirstCall/ -- Vitasoy International Holdings Limited ("Vitasoy" and the "Group")(HKEx: 0345) aims to promote the wellbeing of customers. This year, the Group strongly supports the "Breast Friends Campaign" by the Hong Kong Breast Cancer Foundation, in order to raise the awareness of customers and Vitasoy's employees to the importance of early detection of breast cancer. The Group received encouraging support from staff to help promoting the messages within the Group and to its customers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071017/LNM011LOGO-a )
Vitasoy supports three employees who voluntarily participate in the "Breast Friends Campaign" to be ambassadors to promote the message of early detection of breast cancer within the Group by organizing workshops and other activities. The Hong Kong Breast Cancer Foundation will provide trainings and support to these ambassadors within the campaign year. In mid-October, Vitasoy's staff also organized a "Calci-Plus" team to participate in the "Brest Friends" Walkathon 2007 which was held in the Peak in Hong Kong.
In the overseas market, Vitasoy USA shows strong support to the "National Breast Cancer Awareness Month", and launches an electronic newsletter to promote the breast health and a specially-designed pink 8-ounce organic soymilk, dubbed as "Pinkies", which features the breast health movement's pink ribbon symbol, to increase the awareness of consumers to breast cancer.
Vitasoy International Holdings Limited is one of the leading manufacturers and distributors of non-carbonated drinks with a base in Hong Kong. Founded in 1940 and with production facilities in Hong Kong, Mainland China, the United States and Australia, Vitasoy has successfully developed and launched over 1,000 stock keeping units. Vitasoy products are consumed in over 30 markets throughout the world. Vitasoy is currently a constituent of the Morgan Stanley Capital International ("MSCI") Hong Kong Small Cap Index.
For more information, please contact: Stella Lung, Public Relations Manager Vitasoy International Holdings Ltd. Tel: +852-2468-9644 Fax: +852-2465-1008 Email: publicrelations@vitasoy.com SOURCE Vitasoy International Holdings Ltd. | |
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