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 | | AMERICAN KENNEL CLUB(R)-BRANDED TRAVEL CONVENIENCE MEALS FOR DOGS TARGET ON-THE-GO PET OWNERS | | | JAKKS Pacific, Inc. | | 16/10/2007 | | | - JAKKS Pets(TM) to Launch Exclusive Version of AKC Natural Pet Travel Convenience Meals at Petco in October -
Pet owners in big cities, or in small apartments or with busy schedules are about to be exposed to a new innovation in mealtime preparation for their beloved dogs. New American Kennel Club(R) (AKC) -branded Baked Travel Convenience Meals from JAKKS Pets(TM), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), is a new line of premium meals for dogs made with natural ingredients and conveniently packaged in a week's supply of single serve portions.
AKC(R) Natural Pet(TM) Travel Convenience Meals are time-saving and nutritionally balanced meals specially designed for the busy lifestyles of on-the-go, hard-working pet owners, bringing the convenience they want with the quality they expect from AKC. Each AKC Natural Pet Travel Convenience Meal is packaged and served in pre-measured individual containers for quick, no-mess convenience at every meal and are sealed tight to keep it fresh. A week's supply of the meals is easy to carry and store in separate stackable packs.
AKC Natural Pet Travel Convenience Meals combine wholesome, high quality ingredients with added vitamins, minerals, and other trace nutrients for a well-balanced diet. A combination of beef, vegetables and a variety of natural ground whole grains create a delicious and healthy formula. AKC Natural Pet Travel Convenience Meals are preserved naturally with Vitamin E and no artificial preservatives. The oven-baked meals are sold in formulations for extra small, small and medium sized dogs and have a unique flavor pouch that keeps dogs coming back for more.
"With the AKC Natural Pet Travel Convenience Meals, you get both convenience and quality," said Tony Lawlor, Sr. Vice President, JAKKS Pet. "We have responded to pet owners who don't always have the room to store 40lb bags of food, or who want to take the guesswork out of measuring food for their dogs. We packed these AKC-branded meals with convenient features to make the lives of pet owners easier. We think that dogs will love the taste of their fresh packed meals too."
"JAKKS Pets feels the American Kennel Club stands for premium, high quality products that consumers can trust. We are targeting a group of pet owners living in small places and who take their dogs with them; whether on vacation, to doggie daycare centers, kennels and even to work. These are consumers who may be time and space-challenged in their living environment, but who also treat their pets as members of the family, especially when it comes to nutrition."
"Our priorities are to advance canine health and well-being and to protect the rights of all dog owners by promoting responsible dog ownership," said Gail Miller, Director of Marketing, and American Kennel Club. "AKC Natural Pet Travel Convenience Meals are a new option for busy owners on the go with their pets."
An exclusive specialty version of American Kennel Club Natural Pet Travel Convenience Meals launches at Petco in October, along with a Cat Fanciers' Association version of Natural Pet Travel Convenience Meals at Stop & Shop stores nationwide in October. American Kennel Club Natural Pet Travel Convenience Meals are expected to hit major mass retailers, including Target, in November.
About The American Kennel Club
The American Kennel Club, founded in 1884, is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its nearly 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 20,000 competitions for AKC-registered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field trials and earthdog events. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery and the AKC Museum of the Dog. For more information, visit http://www.akc.org.
About 4sight licensing solutions, Inc.
4sight licensing solutions, inc., is a subsidiary of 4Kids Entertainment, Inc., a global provider of children's entertainment and merchandise licensing. 4sight licensing solutions, inc. specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens." Currently, 4sight represents targeted properties and corporate trademarks including, American Kennel Club, Cat Fanciers' Association, Microsoft Xbox 360 and the Royal Air Force.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (Nasdaq: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com.
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (C) 2007 JAKKS Pacific, Inc. All Rights Reserved.
CONTACT: Genna Rosenberg Anne-Marie Feliciano JAKKS Pacific, Inc. JAKKS Pacific, Inc. (310) 455-6235 (310) 455-6245 gennar@jakks.net anne-marief@jakks.net SOURCE JAKKS Pacific, Inc. | |
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