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 | | EGGLAND'S BEST TO RECEIVE CERTIFICATION BY AMERICAN HUMANE ASSOCIATION | | | American Humane Association | | 08/10/2007 | | | Eggland's Best, Inc., America's No. 1 branded egg, will be certified by the American Humane Association. First developed in 1999, American Humane's assessment and certification process will verify that Eggland's Best Cage Free and Organic egg products are produced humanely and according to the Association's strict animal welfare guidelines. The certification of Eggland's Best marks a watershed moment for the growing humane animal certification movement.
"American Humane is delighted and proud to welcome Eggland's Best to our program," said Marie Belew Wheatley, American Humane president and CEO. "Our certification program is the country's original farm animal welfare program. We are very pleased that Eggland's Best recognizes the value of maintaining high standards of animal care in their operations and are confident that the brand will find the American Humane Certification good for both the animals and their business interests."
Eggland's Best will begin rolling out the brand's newly labeled "American Humane Certified" cartons nationwide to grocers' shelves in the coming months for both Organic and Cage Free varieties.
"We pride ourselves in being the No. 1 branded egg in America and in delivering the best tasting and most nutritious eggs to our consumers," said Charles T. Lanktree, Eggland's Best president and chief executive officer. "In keeping with the highest standards of Eggland's Best, we are pleased that the American Humane Association is providing independent certification that Eggland's Best chickens are being treated humanely."
The American Humane Certification program requires that animals be free to enjoy a healthy life, benefiting from disease and injury prevention and rapid diagnoses and treatment, and that they have access to fresh water and a diet that maintains full health and vigor. They also must be free to express normal behaviors and live in an appropriate and comfortable environment that includes sufficient space, proper facilities, shelter, a resting area and company of their own kind.
About American Humane
The American Humane Association is the only national organization dedicated to protecting both children and animals. Founded in 1877, American Humane is celebrating its 130th anniversary this year. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link(R) between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane's regional office in Los Angeles is the authority behind the "No Animals Were Harmed"(R) End Credit Disclaimer on film and TV productions and American Humane's office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America "Best in America" Seal of Approval, and has received a 3-star rating from Charity Navigator, America's leading charity evaluator. Visit http://www.americanhumane.org to learn more.
About Eggland's Best Eggs
Eggland's Best is the No. 1 branded egg in the U.S. They are the recipients of many awards, including The Best Tasting Egg Award from the American Culinary Chefs Best for five consecutive years, the Men's Health Top Pick as the Best Eggs in their Nutrition Awards for three consecutive years, the Best Eggs according to the Women's Health 2007 Best Foods list, The Crystal Egg Award from the International Egg Commission and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition. This year, Eggland's Best became the official egg of the 43rd Pillsbury Bake-Off(R) Contest. The distinctive "EB" stamp on the shell indicates that the eggs meet high standards of taste, nutrition and quality. Eggland's Best independently conducts more than 30,000 tests each year to ensure the brand consistently meets product superiority. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. Sold in supermarkets throughout the country, EB eggs are also available in cage-free and organic varieties, and are certified as Kosher. For more information, visit http://www.egglandsbest.com.
Contact: Kelley Weir
303-925-9418 kelleyw@americanhumane.org SOURCE American Humane Association | |
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