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 | | AMERICAN ITALIAN PASTA COMPANY PARTNERS WITH SUSAN G. KOMEN FOR THE CURE | | | American Italian Pasta Company | | 04/10/2007 | | | Introduces Special Edition Pink Packaging for Breast Cancer Awareness Month
In honor of Breast Cancer Awareness Month, American Italian Pasta Company (OTC: AITP), the largest producer of dry pasta in North America, has announced a partnership with Susan G. Komen for the Cure, the world's largest grassroots network of breast cancer survivors and activists. Throughout October, AIPC will offer special edition pink packaging for its Mueller's, Golden Grain Mission, Martha Gooch, Ronco, Anthony's, Luxury and R & F brand pastas.
"We are extremely proud to partner with Susan G. Komen for the Cure," said Drew Lericos, Vice President of Marketing for American Italian Pasta Company. "The special edition pink packaging featured on some of our most popular pasta products allows us to extend our support across a range of channels while helping to heighten awareness for the Cure."
The specially-designed pink packaging is available throughout October in stores across the country including Safeway and Kroger. American Italian Pasta Company has also made a donation of $150,000 to Komen Race for the Cure in connection with its specially-designed pink packaging.
Offering a wide array of shapes and sizes, American Italian Pasta Company has a long-standing tradition of providing customers with valued and quality brands that satisfy all their pasta needs.
Founded in 1988 and based in Kansas City, Missouri, American Italian Pasta Company is the largest producer of dry pasta in North America, with brands including Mueller's(R), Golden Grain(R), Heartland(R), Martha Gooch(R), Pennsylvania Dutch(R), Pasta LaBella(R), R & F(R), Luxury(R), Ronco(R) and Anthony's(R). The Company has four plants that are located in Excelsior Springs, Missouri; Columbia, South Carolina; Tolleson, Arizona; and Verolanuova, Italy.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I'M AWARE.
SOURCE American Italian Pasta Company | |
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