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 | | /C O R R E C T I O N -- DREAMERZ FOODS, INC./ | | | Dreamerz Foods, Inc. | | 03/10/2007 | | | ---
Dreamerz(TM) All-Natural Sleep Beverage Now Available in Boston
Exhausted Entrepreneur Hatches a Dream: Restful Nights with No Regrets
SAN FRANCISCO, Oct. 3 /PRNewswire/ -- After a few too many restless nights and drowsy days, a trio of ambitious and sleep-deprived women resolved to make the divine dream of safe and soothing sleep a reality. Today, this dream team -- led by former insomniac, now energetic entrepreneur, Amanda Steele -- announced the availability of Dreamerz, the first ever all-natural sleep beverage dietary supplement, in stores throughout the Boston area.
The creamy, dairy-based dietary supplement includes a low dose (0.3mg) of melatonin, a naturally occurring "sleep" regulating hormone that helps normalize sleep and wake cycles, and Lactium(R), hydrolyzed casein, a supplement derived from milk clinically proven to aid in stress reduction and relaxation.* Central to the development of Dreamerz is research done by Boston's very own Richard Wurtman, M.D., of the Massachusetts Institute of Technology (MIT), the Cecil H. Green Distinguished Professor of Neuropharmacology. In 10 studies published in peer-reviewed medical journals, Dr. Wurtman demonstrated that small doses (less than 1mg) of melatonin raise blood melatonin levels to normal nighttime levels and can help people fall asleep and improve sleep quality through the night.* This patented 0.3mg dose of melatonin, used in Dreamerz, is substantially safer and, paradoxically, more effective than much higher dosages currently available.*
Dreamerz comes in three delightful flavors that can be enjoyed hot or cold: Chocolate S'nores(TM) (milk chocolate flavor), Vanilla Van Winkle(TM) (French vanilla flavor) and Creme de la REM(TM) (dark chocolate mint flavor). The 100-calorie, low fat, good source of calcium, sleep beverage brings a healthy sleep ritual to Bostonian's daily regimen and a new bedtime beverage for the chill winter nights coming soon. It is especially helpful for occasional bouts of insomnia caused by jet lag, aging, issues related to shift work and everyday stress, as commonly seen in Bostonians who frequently lose sleep over the Red Sox's pennant race. Best of all it is all natural, safe and has no after-effects.
Steele, Dreamerz founder and CEO, said, "According to the National Sleep Foundation, the majority of Americans (63%) do not get the recommended eight hours of sleep needed for good health, safety and optimum performance(1), a trend that is just not sustainable in today's fast-paced world. It is our mission at Dreamerz Foods to provide all natural, effective, great-tasting products that help people relax and sleep well so that they can look and feel their best, each and every day."
Sleep deprivation has been linked to both physical and emotional health issues including obesity, heart disease, depression and poor mental performance. Heidi Otto, Director of Marketing, explained, "We know sleep is as important as diet and exercise, but it tends to be underrated in our busy lives. Through Dreamerz, we hope to help people make healthy sleep part of a healthy lifestyle."
For Bostonians looking for an effective and enjoyable way to get a restful night's sleep without unpleasant after-effects such as headaches and grogginess, Dreamerz is now available in stores throughout the Boston area including Shaw's and Hannaford and online at http://www.DreamerzFoods.com. The suggested retail price for a single-serve 8-ounce package is $2.59 and the four-serving 32-ounce size is $6.99.
About Dreamerz Foods, Inc.
Dreamerz Foods, Inc. champions the importance of healthy sleep and stress reduction by creating great-tasting, all-natural and efficacious products. Their first product, Dreamerz all-natural sleep beverage, is a dietary supplement in the form of an all natural, dairy-based functional sleep beverage. The clinically proven ingredients are Lactium(R), hydrolyzed milk casein, to reduce stress and promote relaxation, and a patented, low dose of melatonin, to help regulate sleep.* The delicious dairy drink contains only 100 calories per serving, is low in fat and is a good source of calcium. Dreamerz believes that a good night's sleep means a better day so that people can enjoy energy, creativity and passion for life every day. To learn more about Dreamerz Foods, please visit http://www.DreamerzFoods.com.
(1)Source: National Sleep Foundation 2005 Sleep in America Poll: http://www.sleepfoundation.org/site/c.huIXKjM0IxF/b.2419039/k.14E4/2005_Sleep_ in_America_Poll.htm
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Press Contacts: Defne Altan Ruder Finn/West 415-348-2721 altand@RuderFinn.com Heidi Otto Dreamerz Foods 415-486-2109 Heidi@DreamerzFoods.com SOURCE Dreamerz Foods, Inc. | |
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