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 | | WRIGLEY'S EXTRA(R) LAUNCHES NEW SUPERMINT(TM) FLAVOR | | | Wm. Wrigley Jr. Company | | 12/09/2007 | | | Introduction Complements Flavor Improvements to Extra Peppermint and Spearmint Gums
The Wm. Wrigley Jr. Company (NYSE: WWY) is expanding the Extra(R) brand with the launch of its tenth flavor, sugar-free Supermint(TM) and is also introducing flavor improvements to its current Spearmint and Peppermint varieties. The introduction of Extra's new as well as improved mint flavors comes at the perfect time as almost 60* percent of total U.S. gum sales are generated from mint flavored gum.
"Extra chewers enjoy variety and this brand offers a wealth of flavors that provide long-lasting chewing enjoyment," said Paul Chibe, Vice President of U.S. Marketing. "We believe the launch of Supermint, as well as the improvements to Peppermint and Spearmint, will generate continued excitement around the Extra brand."
Extra has a history of success with mint flavors, particularly with the brand's Polar Ice flavor which launched in 2000. Today, Polar Ice is among consumers' top five flavor choices in the U.S. after seven years in market.**
Supermint, which offers a smooth refreshing chewing experience, will be available at retailers nationwide in a 15-stick Plen-T-Pak(R) at a suggested retail price of $1.09 and in a multi-pack featuring eight, five stick packs for $2.29.
To support the Supermint launch, television and print advertising by Energy BBDO in Chicago is running through the fall.
* AC Nielsen FDMxC (52 wks ending 12/2/06) ** ACNielsen Dollar Sales/MMACV (4 wks ending 8/11/07) About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool Air(R) and 5(TM).
Extra, Supermint, Polar Ice, Eclipse and Plen-T-Pak are trademarks of the Wm. Wrigley Jr. Company.
SOURCE Wm. Wrigley Jr. Company | |
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