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 | | GETTING YOUR FAMILY TO EAT THEIR VEGGIES HAS NEVER BEEN SO EASY | | | Knorr | | 17/05/2007 | | | Knorr(R) Sides Plus Veggies(TM) are the first mainstream line of both rice and pasta dishes made with two full servings of vegetables per package*
According to a survey by the Produce for Better Health Foundation(1), common barriers for vegetable consumption are knowledge, lack of time and the high cost of fresh produce. Knorr(R) Sides Plus Veggies(TM) helps break down these barriers by offering a low cost, fast solution that can be included in a larger recipe provided by Knorr. Knorr(R) Sides Plus Veggies(TM) combines two full servings of vegetables per package* with the storable nature of dried foods. By including vegetables with pasta and rice -- foods kids already enjoy -- moms can increase the likelihood of their families' vegetable consumption.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070517/NYTH020 )
Knorr(R) Sides Plus Veggies(TM) dry side dishes of rice or pasta are accompanied by an assortment of vegetables such as green beans, shitake mushrooms, broccoli, corn and carrots. The shelf storable packaging allows consumers to have a form of vegetables on-hand for any occasion. Premium flavors like Teriyaki Noodles with Asian Vegetables, Roasted Garlic Olive Oil and Broccoli Rotini, and Southwestern Style Rice appeal to today's more sophisticated, adventurous palates.
"Moms have told us they need quick, easy and tasty ways to get their families to eat more vegetables, and side dishes provide a great way to introduce more servings," said Barry Sands, Senior Brand Manager, Knorr. "Sides Plus Veggies(TM) add color to the dry sides category, dialing up the excitement and nutritional factor on today's family plate."
Recipes incorporating Knorr(R) Sides Plus Veggies(TM) have been created that meet the Produce for Better Health Foundation's nutrient and vegetable servings criteria for the Fruits & Veggies-More Matters logo as well as Unilever's own Eat Smart Drink Smart recipe program which helps consumers identify better-for-you recipes using products from Unilever.
Recipes include Asian Vegetable Noodle Salad, Chicken Vegetable Rollatini and Greek Chicken with Rice (recipes attached). In addition, Chicken and Artichoke Alfredo, Chicken Rice Vegetable Soup, Southwestern Tortilla Soup, Vegetable Risotto, and Veggie Taco Pie also meet Unilever's Eat Smart Drink Smart recipe criteria. All recipes can be found on-line at knorr.com.
"As American's tastes and nutritional needs evolve, Knorr has made a strong commitment to enhance both the appeal and nutritional profile of our portfolio. This is especially important as consumers are being encouraged to eat more vegetables, whole grains and fiber," said Sands.
As the Produce for Better Health Foundation continues to encourage people to eat more fruits and vegetables through its new Fruits and Veggies-More Matters public health initiative indicating that all forms of fruits and vegetables including fresh, frozen, canned, dried and 100 percent juice, count towards meeting the recommended intakes. Moreover, studies by the Center for Disease Control and Prevention(2) call for the increased consumption of vegetables. The studies conclude that most Americans need to double their fruits and vegetables intake in order to meet the recommendations for a 2,000 kcal diet, further demonstrating the need for products such as Knorr Sides(R) Plus Veggies(TM) to provide more convenient solutions for families.
Knorr Sides(R) Plus Veggies(TM) come in six chef-inspired flavors including Alfredo Pasta Primavera, Teriyaki Noodles with Asian Vegetables, Roasted Garlic Olive Oil and Broccoli Rotini, Southwestern Style Rice, Cheddar Rice with Broccoli and Carrots and Roasted Chicken with Rice. Knorr(R) Sides Plus Veggies(TM) provide shelf-stable vegetables that can be stored and then prepared in 9-12 minutes. They can be used as a side dish to accompany a meal, or as part of a nutritious recipe. They have a suggested retail price of $1.99 -- $2.29 and are currently shipping nationally.
*US Dietary Guidelines recommend a minimum of 5 servings per day (1 serving=1/2 cup). Sodium content in pre-packaged and dried foods is generally higher relative to other foods. Refer to the nutrition panel on the back of each Knorr Side Dish for sodium content. At Unilever, we are working diligently to reduce the levels to be as low as possible. In fact, we have already brought the sodium content down from previous years and are looking at alternative spices and flavors -- as well as the addition of vegetables and whole grains -- to continue making the dishes as optimal and tasty as possible.
About Knorr
The largest brand within Unilever with $4 billon in sales globally, Knorr is defined by its passion for great food. The history of the Knorr brand dates back to 1838 when Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavor and nutritional value. Knorr has grown to become a well-loved, global brand with a wide range of bouillons, soups, sauces, snacks and ready-made meals that help people around the world enjoy the taste and flavor of good food.
Families have been enjoying Lipton sides for decades. Knorr and Lipton joined forces in August 2005 to leverage the culinary expertise, range of flavors and dedicated chefs of the Knorr brand. To reinforce the flavors and vitality of this new product, Sides Plus Veggies is the first sides product to go to the consumer with 100 percent Knorr packaging and support.
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico - generating nearly $10 billion in sales in 2006. For more information visit www.unileverusa.com.
Knorr Sides(R) Plus Veggies Recipes ASIAN NOODLE SALAD 6 servings Prep Time: 20 minutes Cook Time: 10 minutes 1 package Knorr (R) Sides Plus (TM) Veggies - Teriyaki Noodles with Asian Style Vegetables 1/4 cup rice wine vinegar 1 Tbsp. Skippy (R) Natural Creamy Peanut Butter Spread 1 tsp. vegetable oil (optional) 3 cups coleslaw mix 1 cup thinly sliced red bell pepper 1 cup thinly sliced cooked chicken or pork 1 small cucumber, peeled, seeded and diced 1/4 cup thinly sliced red onion 1. Prepare Knorr (R) Sides Plus (TM) Veggies -- Teriyaki Noodles with Asian Style Vegetables according to package directions; cool. 2. Stir in vinegar, peanut butter and oil. Stir in remaining ingredients. 3. Chill about 1 hour before serving. Nutrition Information per serving: Calories 350, Calories From Fat 90, Saturated Fat 1.5g, Total Fat 10g, Cholesterol 50mg, Sodium 420mg, Total Carbohydrate 40g, Sugars 11g, Dietary Fiber 5g, Protein 25g GREEK CHICKEN WITH RICE 4 servings Prep Time: 15 minutes Cook Time: 25 minutes 2 Tbsp. Bertolli (R) Olive Oil 1-1/4 lbs. boneless, skinless chicken breasts, cut into 1-inch pieces 1 small onion, chopped 1 medium red bell pepper, chopped 1/2 tsp. dried oregano leaves, crushed 1 clove garlic, finely chopped 1 bag (10 oz.) baby spinach leaves 2-1/4 cups water 1 package Knorr (R) Sides Plus (TM) Veggies - Roasted Chicken Rice with Harvest Vegetables 2 Tbsp. lemon juice 1/4 cup crumbled reduced fat feta cheese (optional) Heat 1 tablespoon olive oil in a large nonstick skillet over medium-high heat and cook chicken about 5 minutes, until chicken is thoroughly cooked, stirring occasionally. Remove chicken and keep warm. Add remaining olive oil to skillet and cook onion, red pepper and oregano over medium heat about 4 minutes, until vegetables are tender, stirring occasionally. Add garlic and cook 1 minute. Add spinach; toss to coat. Cover and cook about 2 minutes, until spinach is partially wilted, stirring occasionally. Stir in water and Knorr (R) Sides Plus (TM) Veggies -- Roasted Chicken Rice with Harvest Vegetables. Bring to a boil. Reduce heat and cook covered about 10 minutes, until rice is tender. Stir in chicken and lemon juice. Sprinkle with cheese. Nutrition Information per serving: Calories 430, Calories From Fat 110, Saturated Fat 3g, Total Fat 12g, Cholesterol 95mg, Sodium 310mg, Total Carbohydrate 41g, Sugars 6g, Dietary Fiber 6g, Protein 40g CHICKEN VEGETABLE ROLLATINI 5 servings Prep Time: 30 minutes Cook Time: 35 minutes 1 package Knorr (R) Sides Plus (TM) Veggies - Cheddar Rice with Broccoli and Carrots 2 large red bell peppers, chopped 5 boneless, skinless chicken breast halves, pounded 1/4 inch thick (about 1-1/2 lbs.) 1/4 cup Japanese-style panko bread crumbs 2 Tbsp. grated Parmesan cheese 1 Tbsp. Bertolli (R) Olive Oil 1 small yellow onion, chopped 1 clove garlic, chopped 1 box (10 oz.) frozen chopped spinach, thawed and squeezed dry Preheat oven to 375º. Prepare Knorr (R) Sides Plus (TM) Veggies -- Cheddar Rice with Broccoli and Carrots according to package directions, omitting spread. Stir in 1 chopped red pepper; let cool 10 minutes. Top each chicken breast with about 1/4 cup rice; reserve remaining rice and set aside. Roll chicken and secure with wooden toothpicks. Combine bread crumbs with cheese in shallow dish, then coat chicken. Heat olive oil in large nonstick skillet over medium-high heat and brown chicken. Arrange chicken in 11 x 7-inch glass baking dish. Bake 20 minutes until chicken is thoroughly cooked. Meanwhile, in same skillet, cook remaining red pepper and onion with 2 tablespoons water, covered, over medium heat 5 minutes, until tender, stirring occasionally. Add garlic and cook 30 seconds, stirring. Stir in spinach and reserved rice and cook 3 minutes, until spinach is heated through, stirring frequently. Remove toothpicks and serve sliced chicken over spinach mixture. Nutrition Information per serving: Calories 340, Calories From Fat 60, Saturated Fat 1.5g, Total Fat 7g, Cholesterol 80mg, Sodium 490mg, Total Carbohydrate 32g, Sugars 6g, Dietary Fiber 5g, Protein 39g The above recipes meet the Produce for Better Health Foundation's nutrient and vegetable servings criteria for the Fruits & Veggies -- More Matters logo as well as Unilever's Eat Smart Drink Smart recipe program which helps consumers identify better-for-you recipes using products from Unilever. For information on Unilever's Choices Program, visit www.unileverusa.com.
For more tasty recipes starring vegetables, visit www.knorr.com. (1) PBH custom online survey, 2006 (2) http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5610a2.htm SOURCE Knorr | |
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Bakery products , Batters , breadings & coatings , Beverages , Cheese products , Fats , Fruit products , Health ingredients , Herbs , spices , seasonings , Meat & Poultry , Natural ingredients , Pasta products , Proteins , Sauces & seasonings , Seed products
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