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 | | WELLESSE(TM) BRAND LAUNCHES NEW WEBSITE WITH CONSUMER HEALTHY LIVING INFORMATION | | | Botanical Laboratories, Inc. | | 01/05/2007 | | | Wellesse(TM) line of nutritional supplements, from Botanical Laboratories, Inc., announces their launch of a new comprehensive web site, focused on the new Wellesse(TM) Brand of specialty supplements at http://www.wellesse.com. The new site incorporates a fresh new look, easy navigation, and targets Wellesse consumers and their need for a primary resource point for wellness information.
The launch of the new Wellesse site enhances Botanical Laboratories, Inc.'s online marketing and education initiatives. "With the addition of the new Wellesse site we are able to reach our consumers and provide them with the information to help empower them to live their lives to the fullest," says Leslie Ellis, Wellesse Direct to Consumer Manager.
The new fully interactive Wellesse site was designed by Sandcastle Interactive, a well known e-commerce company with strong roots in direct response design and traditional advertising. Along with new product launch information on the site, Botanical Laboratories, Inc. has partnered with HealthNotes, a leading provider of reliable, consumer-friendly health and wellness information. This partnership will allow Wellesse consumers to find up to date product and wellness information with a convenient click of their mouse from one site.
The Wellesse partnership with HealthNotes provides continually updated information, giving consumers reason to visit http://www.wellesse.com on an on-going basis. "E-commerce is a rapidly growing distribution channel for the nutritional supplements industry. Wellesse.com will differentiate from the competition by providing up-to-date information to our consumer, while making the transaction process easy and simple to use," says Sajal Sahay, Head of Marketing at Botanical Laboratories, Inc.
The new Wellesse website went live March 17th, 2007.
About Botanical Laboratories, Inc.
Botanical Laboratories, Inc. http://www.botlab.com, founded in 1988, is a fully integrated marketer of premium specialty supplement products targeting wellness oriented consumers in the Direct to Consumer (DTC), Food, Drug and Club channels of distribution. The premium branded supplements, which cover such fast growing categories as detoxification, Glucosamine and organic throat drops, manufactured at the company's facility in Ferndale, Washington. The products are branded under Symtec(R) and now Wellesse(TM) brand names as well as through contract partners under private label offerings. The company's core strategy is to broaden its product offerings within the $3 billion specialty supplement category and through innovative delivery systems for each product.
SYMTEC(R) is a registered trademark of Botanical Laboratories, Inc.
SOURCE Botanical Laboratories, Inc. | |
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