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 | | THE WONDER(R) BREAD COOKBOOK SERVES UP A SOFT SLICE OF LIFE | | | Interstate Bakeries Corporation | | 01/05/2007 | | | Inventive and Unexpected Recipe Collection Features Nearly 50 Ideas From America's Kitchens and the Wonder Archives for Making More than Simply Sandwiches with the Country's Most Popular Brand of White Bread
From souffles and snacks to cobblers and casseroles, The Wonder Bread Cookbook serves up an inventive and unexpected collection of nearly 50 savory and sweet recipes from America's kitchens and the Wonder archives. The nostalgic nod to the country's most popular brand of white bread has something for everyone -- gourmet fare, vintage nibbles, even a page on the lunchroom classic "bread ball".
(Photo: http://www.newscom.com/cgi-bin/prnh/20070501/NYTU046 )
As part of Wonder's 85th anniversary celebration, Wonder put out a nationwide call for recipes, asking people to share their ideas for making more than simply sandwiches with America's favorite brand of white bread. Fans responded with an outpouring of recipes featuring the famously soft loaf and also shared their personal Wonder memories and stories, which accompany the recipes featured in the book. It seems just about everyone has a Wonder tale to tell.
The memory of subsisting on Wonder bread and fruit in lieu of "terrible" food at summer camp inspired New Yorker Nolan Studley to conceive an adult version of the sweet snack with Wonderful Crepes Suzette. May Berenbaum of Illinois says she's been making her Wonderful Bird's Nest, a wholesome breakfast treat, since she was eight years old. Arizona's Sue Ross has turned her Grandmother's Wonder Bread Pudding with Lemon Sauce into "a continuing family favorite" and Pennsylvania's Ruth Gilpin says her mom made Grilled Peanut Butter, Jelly and Wonder a welcome Sunday evening tradition.
"For more than 85 years, Wonder bread has been an American household staple, long reining as the most popular brand of white bread in the country," said Stan Osman, vice president of bread marketing at Interstate Bakeries Corp., the baker of Wonder bread. "From a fixture on the Howdy Doody Show, to 'helping build strong bodies' to leading the way in focusing on health and nutrition, decade after decade, Wonder has become indelibly baked into our popular culture and stayed on top, even in the face of food fads of every sort. This creative cookbook celebrates an iconic brand and pays tribute to the millions of Wonder bread fans who continue to contribute to its wonderfully enduring appeal."
Published by Ten Speed Press, The Wonder Bread Cookbook also contains vintage recipes cooked up for the Wonder bakery at the 1934 Chicago World's Fair as well as photos and colorful images from the Wonder archives. It is available at bookstores, specialty stores and other retailers throughout the country. Images of Pigs in a Wonder Blanket, Apple Wonder Waffles, Wonder Crullers, Wonder Blintzes, Wonder Parmesan Bread, Wonder Beef Cups, Wonder Omelet Sandwiches, Wonder Kid Sandwiches, A Perfectly Wonderful Casserole, Tropical Wonder Casserole, The Most Wonderful Apple Pie Squares, Wonderstrudel, Wonderful Napoleon, Wonderful Crepes Suzette, Wonderful Apricot Pudding, as well as the book's cover are available.
Interstate Bakeries Corporation, the baker of Wonder products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names.
SOURCE Interstate Bakeries Corporation | |
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